Worldwide Wool

Wool House: The world’s largest showcase of wool: 13 – 24 March 2013

The UK is will see the biggest ever celebration of wool when The Campaign for Wool launches Wool House next week. Wool House, staged in the West Wing of Somerset House in central London, presents a vision for wool as a modern, versatile, lifestyle fibre. It will feature a showcase of interiors, fashion and the world of artisan and craft making, plus a hi-tech educational suite.

Wool House curator Arabella McNie has over twenty years’ experience of working as a stylist and designer in the world of interiors. She says:

I am determined to show wool as a modern fibre and visitors will see a broad spectrum from ultra-modern and hi-tech to highly luxurious and more traditional. There are some amazing fabrics and flooring and Wool House will showcase some stunning room sets which will really show the difference that wool can make and inspire greater use of the fibre.

Wool House has invited leading interior designers to offer their vision and seven individual rooms will show how the design community uses the fibre extensively within their work. Exclusive room sets from Donna Wilson and Kit Kemp will feature alongside a huge wool art installation commissioned from the acclaimed Dutch tapestry artist, Claudy Jongstra. Other woollen delights include a Roger Oates runner and a Pantone style rug representing international carpet manufacturers. An artisan in residence will work on location throughout the period showing the heritage of industry skills to the public.

There will be three rooms dedicated to fashion, including a space showcasing fine woven fabrics and live tailoring while two others will celebrate the importance of wool in the fashion industry.

Look out for a series of wool-led designer talks, events and a programme of activities with interactive workshops during the course of the event. A special educational room will feature tablets that cover everything from sheep to manufacturing and all types of products. Plenty to discover for school children from around the UK and people of all ages.

It is the most expansive venture the Campaign has seen to date as it looks at all the key uses of wool under one roof and shows the amazing versatility of the fibre and its potential to be both stunningly beautiful in use and yet incredibly practical too. We want to make the most of this wonderful opportunity within the fabulous location that Somerset House offers and we will truly shine the spotlight on wool. There really will be a plenty to see and do at many different levels.

Bridgette Kelly, The Campaign for Wool’s project director

Wool House, Worldwide Wool will be open to the public from 13th to 24th March 2013 and entry is free.

wool

The Campaign for Wool, whose Patron is HRH The Prince of Wales, is funded by the British Wool Marketing Board, the Woolmark Company, Wool Council of New Zealand and other wool organisations across the world including those in South Africa, South America, Norway and the USA.

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